Send customer segments to Klaviyo

Customer segments built in Dema can now be pushed to Klaviyo as custom properties on the matching profiles, refreshed daily. Once the integration is connected, the customer labels you've defined in a segmentation set land on each Klaviyo profile and stay in sync without manual exports.

From there, you can use them inside Klaviyo as audience filters for campaigns and flows, or as conditions inside flow logic. Profitability tiers, sell-through bands, lifecycle stages, or any other rule-based set you've built in Dema becomes a first-class audience signal in your email and SMS automation.

You'll find Klaviyo alongside Shopify in Manage integrations on the customer segmentation set view. Connection is set up by your Customer Success representative; once enabled, the daily export runs automatically.

Describe the date range you want, instead of picking it

The reports and dashboards date picker has been redesigned. The main range and the comparison range each have their own trigger and their own dropdown, joined by a "vs" separator, so you can shape both sides of a comparison independently.

The custom range dialog also gains three new tabs that let you describe a range rather than pin down exact dates. Since anchors a fixed start date with a dynamic end, so "Since 13 October until yesterday" keeps moving forward as days pass without you reopening the picker. Last offers flexible "last N" ranges across days, weeks, months, or quarters, so you can go beyond the prebuilt presets without typing dates by hand. This covers this week, month, quarter, or year, with the end anchored at the end of the period, today, or yesterday.

Find any chat with search and custom names

You can now search the Dema Agent chat sidebar by title. A new Search button under "New chat" opens a command palette, and Cmd/Ctrl+K toggles it from anywhere on the agents surface. Type a few characters, fuzzy match across titles, arrow keys plus Enter to open.

Chats can also be renamed. The auto-generated title that drifts as the conversation evolves is no longer the only option. Hover any chat in the sidebar, choose Rename, and pick a name that reflects what the chat is about. The new title sticks across reloads, shows up in search, and follows the chat if you share it. Combined, older conversations that used to be impossible to find are reachable in seconds.

Paste files into chat, and tag skills and integrations inline

Cmd/Ctrl+V in any chat textarea now uploads supported files from your clipboard — screenshots, files copied from your desktop or file browser, anything the upload button already accepts. Plain text paste behaves exactly as before.

Slash commands and integration mentions also got a refresh. Typing / and @ in the chat input now renders skills and integrations as styled pills instead of plain text, and those pills carry through to the sent message so you can scan a conversation and see at a glance which skills and integrations were referenced. Long markdown tables in agent responses now wrap properly, so cells with links or formatting are no longer truncated.

Set a fixed COGS per item alongside gross margin

Product costs (/settings/data/product) now supports a fixed cost-of-goods-sold per item in addition to gross margin percentage. Both values live on the same row in the same taxonomy table. The rule system is unchanged, so the most specific match still wins and rules fall back to their parent. When both a fixed amount and a percentage are set on the same rule, the fixed amount takes precedence.

Use this for SKUs where cost is genuinely a per-unit number rather than a margin assumption.

The Dema Agent now runs on Claude Opus 4.7, the most capable model in the Claude family. It handles complex analyses with more precision, follows instructions more closely, and is better at verifying its own output before presenting results.

You'll notice the difference most in longer, multi-step tasks where the Agent needs to hold context across several queries or work through ambiguous questions without losing track.

New dashboard and report templates

We've added new dashboard and report templates based on customer requests. You'll find them under the Dema team in the dashboards and reports sections.

Totals row in dashboard tables

Table widgets on dashboards now support a totals row. It's a sticky footer that shows aggregated values for all your metrics across the full dataset, not just the visible rows.

You can toggle it on from the widget properties panel. It's off by default, so existing dashboards are unaffected. The widget header also now shows "Showing X of Y rows" so you always know how much of the data you're seeing.

Updated properties panel in Reports

The Reports view has a new unified properties panel. It replaces the previous two separate panels (Chart Settings and Report Details) with a single tabbed interface covering data configuration, chart settings, and general properties.

The Chart tab also introduces a few new controls. You can show or hide the chart itself to focus on the table, toggle comparison lines and the legend on or off, and switch to a cumulative view for metrics over time.

Everything is now in one place, making it faster to configure your reports without jumping between panels.

Charts and tables generated by the Dema agent are now customisable. Instead of rendered markdown, the agent uses the same components you know from dashboards and reports.

You can adjust charts and tables directly after the agent creates them. Change the chart type, adjust metrics, reorder axes, or toggle comparison periods from the chart settings panel. No need to ask the agent to regenerate anything.

Data is also more reliable. Numbers and formatting are pulled directly from the source, removing the risk of values getting misformatted or rounded along the way.

You can now create styled fashion photos directly in the Agent. Provide reference images, select products from your catalog, and the Agent guides you through a step-by-step shoot, from setting the visual direction to generating final images.

It works like a creative direction session. You share reference photos, the Agent confirms the style with you, then generates model options and shot concepts that match your brand. You stay in control at every step.

Since the Agent has access to your full product catalog, you can ask it to find the right products to shoot. For example, items with low sell-through that need fresh visuals. The Agent preserves details like logos, text, and construction so they carry through into the final images.

Once you've landed on a style you like, save it as a reusable skill so next time you only need to drop in new products.

Watch David walk through the full workflow.

Longer conversations, no lost threads

When a conversation gets long, the Agent can run out of context — its working memory for the conversation. It now handles this automatically by compacting earlier parts of the conversation to free up space. You'll see a notice when it happens.

Ask the Agent directly from your dashboards and reports

You can now jump into an Agent conversation directly from your reports and dashboards — with your current context automatically included.

In Reports, click "Ask about this report" in the header. The Agent opens with your current report context already loaded — dimensions, metrics, date range, comparison period, and any active filters.

In Dashboards, open the context menu on any chart or table widget and select "Ask about this widget." The Agent receives that specific widget's configuration so it can give you a focused answer.

You can see and edit the exact context the Agent receives before sending, so you're always in control of what gets asked.

Share Agent conversations with your team

You can now share any Agent conversation with the rest of your organisation.

Open the menu on a conversation in the sidebar and select "Share." The conversation gets a "Shared" badge and becomes visible to everyone in your organisation as a read-only thread. Your colleagues can review the insights without accidentally modifying anything.

You can unshare at any time from the same menu. Only the conversation owner can share, unshare, and continue the conversation.

What’s New?

You can now extend the Dema Agent with Skills. Reusable packages of specialized knowledge, workflows, and Python helpers that are loaded only when relevant to a task.

Unlike global instructions, Skills are activated on-demand. The agent sees each skill’s name and description, and automatically loads the full skill when it detects a relevant use case. This keeps conversations lightweight while enabling deep domain expertise when needed.

Key Capabilities

On-demand expertise
Skills are only loaded when needed, allowing you to add specialized workflows without increasing context size for every conversation.

Reusable workflows and analysis templates
Standardize how analyses are performed across teams with structured step-by-step guidance, decision trees, and output formats.

Python helpers (optional)
Skills can include Python functions that are automatically injected when the skill loads enabling repeatable analyses with zero setup.

Flexible creation and sharing

• Create skills from Settings or directly in conversation

• Keep skills private or share across your organization

• Use built-in Dema skills like Skill Creator to generate new skills faster

Why It Matters

Skills turn the Dema Agent into your own configurable, business-aware teammate giving you a scalable way to encode best practices, automate complex workflows, and ensure consistent analysis across the organization.

Chart downloads

Export any chart as a PNG, JPEG, or SVG image directly from dashboards, agent conversations, or reports. Perfect for sharing insights in presentations, reports, or with stakeholders outside the platform.

Drill down into reports

Right-click any row in your reports to explore the data behind it. The drilldown automatically applies filters based on the row's dimensions and lets you select an additional dimension to investigate further. All filters can be adjusted before drilling down.

Shopify product tag sync

(Shopify customers only)

Automatically export your dynamic product segmentations to Shopify as product tags, updated daily. Use these tags to create automated collections, set up targeted promotions, or adjust product visibility on your storefront.

Freeze and Reorder Table Columns

Working with wide tables just got easier. You can now freeze columns to keep key data visible while scrolling, and reorder columns by drag-and-drop to customize your view.

Other Dashboard Improvements

Text widgets can now be placed side by side (up to two per row), making it easier to add context without taking up vertical space. We've also added hover tooltips that show metric and dimension descriptions directly in tables and KPI widgets – no more guessing what a field means. And dashboards with long names are no longer truncated in the header.

Image and PDF Support in the Dema Agent

The Dema Agent can now analyze images and PDF files you share in the conversation. Upload a screenshot of a dashboard, a report, or any visual data – and ask the agent to help you interpret it.

🚀 New Feature: Redesigned Marketing Mix Modeling (MMM)

What's New?

We've completely redesigned our MMM capabilities to give you unprecedented control and insight into your marketing performance.

Key Features:

• Flexible Optimization Objectives - Customize goals beyond profit

• Multiple Configuration Management - Create, save, and switch between different MMM setups

• Scale Your Analysis - Handle complex multi-market, multi-channel scenarios with ease

Enhanced Understanding with Adstock Curves

New Adstock Visualization makes it easier than ever to understand the lingering effects of your advertising spend. See exactly how your campaigns continue to drive impact long after they end.

This redesign transforms MMM from a static analysis tool into a dynamic optimization engine for your marketing strategy.

🚀 New Feature: Starter Questions for Instant Agent Analysis

What's New?

• Pre-built analysis templates to jumpstart your data exploration

• Six ready-to-use question categories covering key business metrics

• One-click insights - no more staring at blank screens wondering where to start

We believe this will become the best AI analyst you can have for e-commerce and retail.

We’re launching the first version of Dema Agent in Beta. In many ways it works exactly as you’d expect — and in a few ways it will surprise you. Beta access is available to all Dema users, but it’s request-only for now. To join, simply fill out the form linked below and we’ll get you set up.

The Agent launches with three core execution modes:

• Product segmentation: Create product segments faster and smarter than ever before — ready to steer your marketing in no time.

• Customer segmentation: Get instant, powerful customer segments to follow in reports and dashboards, or to activate directly in your CRM.

• Reports and dashboards: Finish a conversation by saving insights to a report or dashboard with one click, making them easy to share with colleagues.

Want Beta access and a first look at what Dema Agent can do? Request access via this form. If you get in early, we may ask you for a short testimonial we can use in marketing.

• New time filter option: Added "Last 3 days" to segmentation filters for more granular data analysis.

• Various bug fixes to improve the stability and user experience of the platform.

What's New?

We've supercharged the segmentation platform to make creating and managing rule sets faster and more intuitive than ever!

Quick-start templates for instant segmentation setup

Drag-and-drop rule reordering for effortless configuration

Streamlined navigation throughout the segmentation interface

🔧 Better Rule Builder: These updates make building complex segmentation strategies more accessible while maintaining the powerful functionality you rely on. Get started with templates and customize from there, or build completely custom rule sets with our improved interface!

🔧 Chart Improvements

Stacked bar charts now sort more intuitively

Enhanced how data appears in your stacked bar charts, making it easier to identify trends and compare values across categories.

Chart bug fix

Resolved an issue that was affecting chart display and functionality, ensuring a smoother visualization experience.

⚡️ Performance Enhancement

Faster loading for large reports

Implemented improvements that significantly reduce loading times when working with datasets containing large amounts of data. Your analytics workflows just got a lot faster!

Big changes in the platform you probably won’t notice

We’ve made some major improvements to the platform over the summer. But ideally, you won’t even notice them. We’ve updated the UI with a new font, slightly reduced the font size – so you can view more data at once – and adjusted the color system to improve contrast.

For us, these changes have been significant. But hopefully, the only thing you’ll notice is that Dema looks and feels just a little bit smoother.

We’ve upgraded how you segment customers and products, making it easier—and now nicer to work with.

You can now:

• Use different time ranges within the same segment
  – e.g. Top 10% customers by spend in the last 12 months AND 0 orders in the last 30 days

• Combine multiple behavioral, marketing, and inventory filters
  – e.g. Marketing spend bottom 30% last week AND top 10% last 30 days AND inventory > 0

This unlocks smarter strategies like identifying valuable customers who haven’t purchased recently, or targeting products with high marketing investment that are still in stock.

Segmentations are more powerful, flexible, and designed to support next-level actions across marketing, inventory and retention.

We’ve just launched Custom Dashboards, a powerful new way to visualize what matters most to your team.

With Custom Dashboards, you can:

• Combine metrics across reports – Bring together data from performance, product, or profitability views.

• Compare time ranges side-by-side – Look at week-on-week or YoY performance in a single glance.

• Forecasting in charts - See forecasts for sales, profits, AOV, visits and more directly in charts

• Use multiple widget types – Line charts, tables, KPIs, and more—mix and match to suit your needs.

• Apply filters and tailor each view – Choose dimensions like channel, product category, or region to slice your data exactly how you want.

This feature is already live in your account. You’ll find the option to create a new dashboard right from your Dema workspace.

What happens to existing dashboards?

We’re replacing the old dashboards with Custom Dashboards to give you more flexibility.
But don’t worry—the original dashboards are still available under the “Dema team” section in the left-hand sidebar.

We’ve added several new Meta-specific metrics to give you a more detailed view of your ad performance:

• Reach – Unique users per day who saw your ad.
  Note: This is calculated per day. If you compare with Meta’s 7-day view, our number will appear higher.

• Inline link clicks – Clicks on links in your ad.

• Inline post engagement – Total engagement: reactions, comments, shares, views, and clicks.

• Video thruplay watched – Count of times video ads were played to completion or at least 15 seconds.

• Video play actions – Count of times video ads started playing.

These metrics are currently backfilled 1 month back. In the upcoming weeks we will backfill all historical data for these metrics.

We’ve also added a range of Meta-related dimensions to support better grouping and segmentation:

• Campaign daily budget

• Ad set daily budget

• Buying type

• Performance goal

• Campaign objective

• Attribution setting

• Campaign delivery – Active/inactive status

• Incremental attribution enabled – True/false

• Creative ID

• Creative media type – e.g. carousel, image, video, automatic
  Note: We map this ourselves from raw creative data.

• Creative format

• Creative body

• Creative CTA

• Creative headline

These updates help you break down campaign performance with more granularity and precision.

We’ve reorganized the dimension groups in the Dimensions tab to make them more logical and easier to use.

Previously:
Everything was grouped under broad categories like Traffic, leading to odd placements such as:

• voucher → Traffic

• market → Traffic

• ad → Traffic

Now, we’ve added more precise groups:

• Meta – all Meta-related dimensions

• Google – all Google-related dimensions

• Geography

• Platform – e.g. storefront

• Customer

This should make exploring and filtering your data much more intuitive.

Improved chart visualizations

New visualization – stacked bar charts for viewing shares of total

The new stacked bar chart lets you analyze the share (in %) of a total. It’s useful for exploring grouped metrics or drilling down into dimensions.

You’ll find it as an option in the chart settings, in the right-hand sidebar.

Minor chart improvements also add more flexibility when configuring Y-axes. You can now place all data series on the right Y-axis.

Chart improvements is now live! Some of the highlights include:

• Group chart per metric, create visualizations combining metrics and dimensions for deeper insights.

• Select what metric is shown on each y-axis making it easier to compare metrics at different scales.

• Improved legend, easily toggle what group is shown.

• Updated tooltip design for increased readability.

Incrementality testing

Most marketing analytics show what you spent and what you got. But do they really tell you what made the difference?

With our new Incrementality Tests, you can:

• Measure the true impact of your campaigns

• Optimize ad spend based on what actually drives conversions

• Gain control of attribution with clear, science-backed insights

Curious about how incrementality fits into your marketing strategy?
Get in touch and we’ll show you how it works!

Customer segmentation

Say hello to dynamic segmentation based on real user behavior.
Now you can:

• Optimize your CRM flows with tailored targeting

• Analyze performance across key customer cohorts

• Make smarter decisions based on real-time segments

Want to see it in action?

Tap export in your report, select Customer segmentation in the dropdown, and start build your dynamic cohorts.

• Fixed minor bug with our chart visualization

• We are working hard on releasing some new features and updates - stay tuned!

1. You can now transfer report ownership to a team member.

2. Added epROAS and ROAS columns to the weekly overview in the MMM page.

3. We made some changes to the charts, there now is a grid behind the charts to help with following values, line and spline charts now have dots on for each value.

4. You can now select future dates in the reports page.

5. Fixed an issue where certain popovers would not close when clicking outside.

6. Fixed an issue that made it not possible to delete UTM mappings in setting page.

• Updated the attribution selector—it’s now a modal with three new attribution types: MMM, Ad Platform, and Shopping. You can also switch attributions directly from the table using the new attribution badge in the header.

• Redesigned the metric and dimension picker for better visibility and easier navigation.

• Added a new "Tax per shipment" field in the Fulfillment Costs settings for more precise data control.

• Fixed an issue where the datepicker in the product segmentation rules view appeared in the wrong place.

1. Fixed an issue in the marketing cost date picker that prevented selecting the same month as the end date when using the dropdown.

2. Added an option to open reports in a new tab from the report dropdown menu.

3. Introduced a new attribution type called “Ad platform” and we also added the ability to configure what attributions you are looking at directly from the table with a new button for the column

We’re thrilled to announce Segmentations, a game-changing feature that makes managing your product sets across platforms like Google, Facebook, and much more easier and more efficient. This update allows you to label and organize your products, ensuring every set is tailored to your unique needs.

Here’s a closer look at what Segmentations can do for you:

Create Custom Labels for Your Products

Start by designing labels that match your goals, such as “Fast Mover” or “High Margin” or anything you want or see fit. Each label can be customized with with a name awell as icon for easy identification.

These labels serve as the foundation for organizing your products within sets.

Build and Customize Product Sets

Create sets tailored to specific channels or campaigns.

Once a set is created Dema will create a CSV file on our side and give you a secure link to it. This CSV file can now be used in you feed management system of choice. More on this later!

Add Rules to Target the Right Products

Fine-tune your sets by adding rules to identify the exact products you want to include:

• Apply filters to narrow down your selection or leave them blank to catch all products.

• Assign a label to any product that matches your rules.

• Choose how far back to look when applying filters (e.g., 7 days or 30 days).

If a rule doesn’t include a label, it will be ignored—giving you complete control over your product set strategy.

Once a set is saved, Dema will automatically update the CSV file with all of your products and their label. This will also happen once everyday automatically. This means that you CSV file will always be update to dynamic changes with your products.

View Product Sets and Labels

After creating your first Product Set, you can view it on the Reports page with two new dimensions: Product Feed and Product Feed Label. These additions let you visualize your products in a whole new way. For example, you can now compare labels across different countries effortlessly or any other combination that fits your need.

Easy overrides

Sometimes, you may find products in the Reports page that need to be temporarily reassigned to a different label. For instance, if a product is labeled as “Out of Stock,” but you know a shipment is arriving soon, you can quickly override the label directly from the Reports page.

A new button in the top top-right corner, “Add to Segmentation”, will be enabled when the “Product ID” field is selected in the Reports view. Clicking it allows you to pick a Product Set and select the Product IDs you want to override. By default, all Product IDs in the report are selected. Once confirmed, the system updates the database and the corresponding CSV file. You can even set an expiry date for the override if needed.

We hope you find this new feature useful! We’d love to hear your feedback.

• Added new dimensions: Customer cohorts, Months since first order, and Customer ID.

• Fixed an issue where the % filter in reports did not work as expected.

• Fixed an issue with the table in the reports view where it would not take up all available height when the chart was collapsed.

1. Added quarter as a new x-axis dimension for the reports page.

2. Added the contains filter to the following dimensions: Ad, Ad set, Ad group and Keyword.

3. Fixed an issue where the filter value would reset when switching filter type.

4. The rows in the reports list table can now be right-clicked like normal links to open in a new tab.

1. Fixed an issue that caused some disabled integrations to not be visible in the settings view.

2. A new dotted horizontal line will appear for line charts in reports highlighting the Y Axis at 0 helping you distinguish between positive and negative values.

New Features Launched

1. Dates are now available as dimensions - See post here

We have added the possibility of setting dates as dimensions in the table. This allows you to visualize all the data in the tables with time granularity for better analysis.

We added 2 new filters for metrics in the reports page, "Is top %" and "Is bottom %", allowing you to filter metric columns and see the top or bottom performing rows

1. It is now possible to see marketing spend per channel at a product level.

2. We have added the following dimensions to the taxonomy part in manual settings: Product name, Product ID, and Variant ID.

3. Moved the user profile page into the settings page under a new section called Account.

4. Added all ad-related metrics to the first two widgets in marketing dashboard.

5. We added support for users with multiple merchants to be able to change merchants easily; this is beneficial for agency users who have access to multiple Dema merchants.

New Features Launched

1. Changed the sort order of the chart in the reports page - See post here

2. Top and Bottom % filters - See post here

We launched a new feature that allows you to change how chart columns in the report view are sorted. You can sort by the x-axis or any metric from a selected series, in ascending or descending order.

The new sorting options can be found in the right panel for chart settings under x-axis.

Note that this feature isn't available for time-based x-axes or scatter/pie charts.

1. Resolved an issue that would cause the report name to sometimes not be updated correctly after saving a report.

2. Removed access to Organisation and Dema reports tab for guest users.

3. Fixed an issue were newly added metrics where not saved correctly sometimes in the report.

4. We also launched an update to the app that will notify you when there is a new version helping you stay up to date with new updates

Some new features launched

1. The ability to sort on comparison values in the table - See post here

2. Change between percentage and absolute difference for the compare value - See post here

We’ve just introduced two powerful new features to help you analyze your data more effectively:

1. You can now sort table columns based on the comparison value.

2. There is a new button in the right panel that allows you to swap between percentage difference and absolute difference.

When combined, these features offer a more comprehensive view, enabling deeper exploration of your data. We hope this enhancement brings even more value to your Dema experience!

1. We added the following metrics, Toll, Pick and pack, Transaction and Shipping cost.

2. Removed attribution from metric label on filters when only one attribution is selected.

3. On the reports list view, sometimes certain reports did not show the labels for the report. This has now been fixed.

4. We also release a big overhaul on how the reports page works internally. This change should make the reports page faster and more responsive to work with. Also, you might noticed that the url will look different moving forward and be shorter, but this will not have any noticeable effect and sharing reports should works just as fine as before.

Finding the data that you need, when you need it, is at the core of Dema. Last week we took a step further by allowing you to add multiple filters on the same Dimension or Metric.

This opens up the door to dig deeper into your data.

Filters will be getting some more love looking ahead, so keep an eye out for more updates to come!

We love data, and we want you to love looking at it too. The new colors aren't just a visual refresh, they're designed to make your charts clearer and more intuitive at a glance. This week we launched new colors for the charts to give it a new feel!

All chart functionality remains the same. This was only a visual update.

We're excited about this update and hope it makes your Dema experience even better. As always, we're keen to hear your thoughts!

We are excited to announce that we are now live with real-time webhook data for Shopify, Commercetools, and Centra. This means we can fetch order data directly from these platforms as soon as the order is placed, without having to rely solely on tracking data. While tracking is still used for all other site events, this direct integration provides several key benefits:

1. Enhanced Data Accuracy: Orders received through tracking will be enriched with data directly from the ecommerce platforms, allowing us to connect the order to the session in tracking. This ensures accurate attribution and minimizes the risk of missing orders due to tracking issues, such as misconfigured scripts.

2. Comprehensive Order Information: The webhook data includes detailed information such as original prices, discounts, and shipping providers, which may not always be captured through traditional tracking methods. This additional data helps us provide more granular insights and accurate profitability calculations.

3. Improved Daily Sales Reporting: Historically, orders missed in tracking due to factors like ad blockers were backfilled the next day, which sometimes caused daily sales figures to appear lower than they actually were. With real-time webhooks, we now capture all orders as they occur, providing a more accurate and up-to-date view of daily sales performance.

This integration significantly improves data reliability and depth, making it easier for you to monitor and optimize your ecommerce performance in real-time. If you haven’t already activated, please reach out to our customer success team to get started.

We are excited to announce that our Marketing Mix Modeling (MMM) tool is now officially part of our platform offering! This comprehensive feature empowers you to optimize your marketing strategy through three key sections:

1. Analyze Historical Performance: Dive deep into your marketing data with our week-by-week performance analysis. Leverage detailed saturation curves to pinpoint where you may have overspent or underspent, and gain a clearer understanding of how to allocate your marketing budget more effectively.

2. Historical Insights for Missed Opportunities: Understand the effectiveness of your marketing efforts over time. Our historical view provides an in-depth analysis of missed opportunities, allowing you to identify periods of underperformance and adjust your strategy accordingly.

3. Future Scenario Creator: Plan ahead with confidence using our future scenario creator. This tool enables you to simulate different budget allocations across upcoming weeks, helping you to find the optimal distribution of your marketing spend for maximum ROI.

Our MMM tool is designed to provide actionable insights that go beyond basic attribution models, allowing you to make data-driven decisions and unlock the full potential of your marketing investments. If you’re interested in accessing this feature, please contact our team to learn more about how you can add it to your plan.

You can now set specific targets across various dimensions, such as product categories, brands, channels, warehouses, and countries. These targets can be applied to a wide range of metrics, including profitability, orders, and products sold. Once implemented, you’ll be able to track how your performance trends against these targets directly within the platform, helping you stay aligned with your goals in real-time. Please reach out to our customer success team to get your targets set up.

1. Settings Page Visibility Fix: Resolved an issue where some manually entered dimension values were not displaying in input fields on the settings page.

1. Report Owner Sorting: We resolved an issue that was causing the sorting on report owners in the reports view to not function as expected.

2. New Cost Settings Dimension: We've added the "Material" dimension to the costs section of the settings.

3. Dropdown Layout Fix: We fixed an issue that was preventing the role dropdown for user invites from being visible.

4. Improved Chart Sorting: We changed the sorting functionality for chart axis labels to prioritise the associated data values over alphabetical order.

5. Saved Report Column Order Persistence: We addressed an issue where changes made to the column order in reports were not being properly saved when later visiting the report.

1. Group selection in drop-downs: We've enhanced certain drop-downs to allow selection of entire groups at once.

2. Custom attributes on taxonomy level: You can now add taxonomy configurations for dimensions specific to your merchant.

3. Label filters for reports: We've introduced the ability to filter your report views based on labels.

We have updated our roadmap with exciting new projects. You can view them under "Planned Projects" at https://inside.dema.ai/roadmap.

We have incorporated many of the features that received the most upvotes from you. We genuinely appreciate your feedback, both on the platform and during meetings.

There are primarily three different areas where we are putting in a lot of effort in the upcoming months:

• Improving the report selector: Enhancing the ease of filtering, sorting, selecting graphs, and picking all the dimensions you need.

• Adding additional marketing integrations.

• Improving order data: Building on previous quarter's efforts to include actual returns, understanding order statuses, discounts, shipping costs, FX rates, taxes, and real-time updates for all orders, even if they are not tracked.

In addition, we have a strong focus on improving our customers' understanding of their marketing performance. This includes further enhancements to the Marketing Mix Modeling (MMM) and marketing cost on products.

Note on Prioritization: Some previously planned projects have been deprioritized for now as they do not align well with our current timeline. These projects will be revisited in the future. The affected projects are:

• Product pictures in the platform

• Cookieless tracking using IP, user agent, and salt hash

• Combining Shopify integrations into a 1-click setup

1. Compare Date Removal: We've fixed a bug that prevented users from removing the compare date in reports.

2. Clickable Dropdown Checkboxes: Addressed a problem where certain dropdown options were not responding to clicks.

3. Guest User View Fix: Corrected an issue causing guest users to see invalid owners in the reports table.

1. Filter Input Value Persistence: Fixed an issue where the search field for filters on the reports page sometimes persisted when changing the filter type.

2. Chart Tooltip Improvements: Fixed an issue where the tooltip for charts, when grouped by a dimension, displayed too many "N/A" values, making it hard to read. This improvement enhances clarity and ease of use.

3. Date Picker "X" Button Overflow: Fixed an issue where the "X" button in the date picker for reports overflowed, ensuring it stays within the date picker for better usability.

4. Members Visibility Issue: Fixed an issue that caused some users to not be visible on the members page.

5. Reports and Teams Overhaul: We launched our biggest reports overhaul to date, introducing a more efficient way to manage reports and teams, along with numerous other improvements. Read more here.

We are thrilled to introduce the new and improved report views, packed with powerful features like teams, favourites, and visibility. These enhancements will elevate your report exploration and creation to new heights.

Here are some highlights:

Teams

Create teams to manage your organisation efficiently. By focusing on relevant metrics and dimensions, you'll streamline workflows and produce high-quality reports for any department - Marketing, Product, Sales, or any area you choose.

Roles

Assign permissions tailored to your needs by giving users one of the following roles:

• Admin: Full control over the organisation.

• Member: Access to most features, with some restrictions (e.g. editing fulfilment costs).

• Guest: Limited access to specific teams, reports, and datasets.

Visibility

Organise your reports by setting their visibility. Choose Private for personal exploration or share them with specific teams or the entire organisation.

Labels

Easily tag your reports with custom labels that you can create and edit, making it simpler and more intuitive to organise and find your way around reports.

Quick Access to Reports

Navigate effortlessly using the left sidebar:

• My Reports: View all reports that you are the owner of.

• All Reports: A comprehensive list of all your accessible reports.

• Favourites: Quickly access reports you’ve marked as favourites.

• Teams: See reports by team and join new teams with the "Join Team" button.

The left sidebar can be minimised to save space, while still providing easy access to the different views and reports listed above.

Report details and chart settings

Report details such as dimensions, metrics and the new visibility and labels features described above have been moved to a new sidebar to the right. This sidebar can be toggled between displaying report details, chart settings or being hidden.

Enhanced Organisational Control

Manage your organisation with added functionality for editing name and logo, managing members, labels, and team settings.

Our motivation is to make reports an essential and enjoyable part of your platform experience.

We hope you find these enhancements beneficial. Happy reporting!

1. Members Visibility Issue: Fixed an issue where some members in your organisation were not visible in the members table on the settings page.

2. New Metrics in Overview Dashboard: Added the following metrics to the markets widget: Net Sales, Visits, Average Order Value, and Conversion Rate.

3. Warehouse Taxonomy Level: Added Warehouse as a taxonomy level in the manual inputs settings page for better data organisation.

4. New Currencies in Manual Inputs: Added NOK, CAD, CHF, AUD, CNY, and JPY as available currencies for all manual inputs.

1. Chart Display Improvement: We've fixed a bug in the line chart where it always started at 0 on the y-axis, making it difficult to see real changes.

2. Date Picker Visibility: We've resolved an issue that caused the date picker on the reports page to be partially hidden.

3. Expanded Date Range for Reports: We've added "Last 12 Months" as a new date range option on the reports page.

4. Report Filter Issue Resolved: We've fixed a bug that caused the search input in the report filter to be removed when clicking just left of the 'Select All' option.

1. Dynamic date range selection - Added a new "Last 12 Months" option for date range selection, making it easier to view data for the past year.

2. Future dates in manual marketing costs - You can now set marketing costs for future dates on the settings page, enabling better budget planning.

3. Scatter chart colors - Fixed a bug that caused scatter points to appear in the same color when there were many points, improving chart readability.

1. Profile pictures available: We added a new section in your profile page that allows you to swap out your profile picture. The profile pictures are currently only visible in the team page but will be seen more in upcoming releases!

2. New dimensions in manual inputs: We've added support for shipping providers in the "shipping costs" tab and payment providers in the "transactions costs" tab.

3. Reports filter fix: We resolved a bug that prevented some metric filters from being removed on the report page when the corresponding metric was deleted.

4. Silenced errors: We fixed an issue that caused the app to show error alerts on certain pages without any user-triggered actions.

We are pleased to announce that the most requested feature - "New vs Returning Customer" dimension is live.

The dimensions can be found in the platform, under "Order" dimensions and we have added two different alternatives:

• New vs Returning Customer

  • Categorizes customers as either "new" or "returning". A customer is classified as "new" if it is the first order associated with that specific customer ID. Otherwise, they are classified as "returning".

• New vs Returning Customer (30 days):

  • Categorizes customers as either "new" or "returning". A customer is classified as "new" if it is an order placed within 30 days of their first-ever order with that specific customer ID. Otherwise, they are classified as "returning". This is to easier prevent customers that place a second order due to a return gets classified as a new customer.

You can also use these dimensions as filters, e.g. filter out all sales coming from new customers.

We're excited to share improvements to our Date Picker based on customer feedback! Here's a quick overview of what's changed:

• End Date Reset: You can now reset just the end date of a date range by clicking on it, without effecting the start date.

• Removed Comparison Range Reset: If you select a new main range (e.g. last 7 days from last 28 days), you will still leave the comparison range intact (e.g. Same dates preceding year).

  • Special case: When a custom range is selected as compare, the comparison range is kept with the same number of days but moved to a new position (same distance from the main range as before)

• Month and Year Navigation: Seamlessly navigate through months and years using the new dropdowns in the date picker.

• Automatic Navigation: Selecting a new main date range will automatically adjust the date picker to highlight your new selection.

• Updated Styling: Enjoy a fresh, modernized look for the date picker.

We are excited to share that you can now easily can update already existing channel mappings!

Navigate to Settings -> Mapping -> Existing Mappings to view all your current mappings.

Viewing Existing Mappings

Easily review all your channel mappings associated with UTM parameters to see how traffic is being directed and categorized in your analytics.

Deleting Mappings

You now have the ability to delete any existing mappings. Deleting a mapping will ensure that all future traffic using those specific UTM parameters will not be associated with the deleted channel or channel group. Please note, this change will not affect historical tracking data.

We're thrilled to announce that Google Sign-In is now available!

If your Dema account email matches your Google account email, you can log in effortlessly using Google Sign-In. For instance, if your email is "info@dema.ai" for both Dema and Google, you're all set to use this convenient feature. Please note, Google Sign-In is only available if your email addresses match across both accounts.

However, it's important to mention that currently, new accounts cannot be created via a team invite using Google. You'll need to set up your Dema account using the traditional email and password method. But once your account is up and running, you can enjoy the simplicity of signing in through Google without any additional setup.

1. Marketing dashboard responsiveness improvements: Building up upon last weeks fixes, we improved the responsiveness for mobile devices and also fixed layout shifts from the skeleton widgets.

2. Brand new icons: We recently launched an update changing our graphic profile of the app, and now we also updated all of the icons through out the app to align more with our new brand. Hope you like it just as much as we do!

3. Dashboard tooltips not showing compare %: Fixed a bug that made the tooltip in some of the widgets in the dashboard not show the comparison percentage difference for the last date in the range.

4. Reports table header width: Fixed a bug that made some of the header cells in the table take up more space then the rest of the column.

5. Compare values in exported data not showing: We fixed an issue that made exported table data not include the compare values.

6. Tooltip for metric cards in dashboard: We added a brand new tooltip for the metric cards that display the compare value for the metric.

We are excited to unveil a fresh, new redesign of the platform, aligned with our new branding - meaning new identity, feel and colours! We've also introduced a new signature color, Dema Blue, as the primary color throughout our platform. This eye-catching blue is designed to highlight key features and improve usability.

Why This Change?

The redesign aims to better align with our new brand and elevate the overall user experience. We’ve focused on engaging design elements to create a more productive and enjoyable environment for our users.

1. Historical Mappings Added: You can now view historical mappings in the settings page

2. Dashboard Responsiveness Enhancements: We've improved the responsiveness of our dashboards, ensuring smoother interactions across different devices.

3. Full-Width Table Columns: By default, table columns now expand to take full advantage of the available table width.

4. Tooltips for Dimensions and Metrics: Hovering over dimensions and metrics in table headers now displays tooltips showing the description.

5. Automatic Removal of Invalid Filters: When you change dimensions, any non-applicable filters are now automatically removed.

6. Dashboard Donut Chart Tooltips: Fixed an issue that incorrectly showed invalid compare time in the tooltip

7. Easy data exporting: We made it clearer and easier to export data in te reports page with a button in the left sidebar.

8. General Bug Fixes and Improvements: Various other minor bugs have been fixed, and improvements have been made across the platform to enhance overall user experience.

The "Enhanced Manual Inputs" feature introduces a significant upgrade to how costs associated with logistics are managed within our system. This enhancement allows for a more detailed and granular approach to inputting logistic costs for both incoming and return orders. Previously, our platform only had one cost called "logistics" related to Gross Profit 2. The latest update expands this by enabling users to specify various cost components such as shipping, pick and pack, customs, and transaction fees.

Key Features and Benefits:

• Granular Cost Inputs: Users can now input costs in a more detailed manner, breaking down the logistics into specific categories.

  • Pick and pack

  • Shipping

  • Customs

  • Transactions

• Flexible Hierarchy Settings: Costs can be set based on multiple hierarchies, such as Country and Category.

• Cost Allocation Methods: The system supports different methods of allocating costs, including Fixed per order, Fixed per product, and a percentage of the order value.

• Applicability to New Orders: The enhanced manual inputs are applied to new orders.

Transition and Compatibility:

• Compatibility with Previous Settings: Existing cost settings, specifically those previously categorized under "logistics," will now be allocated to shipping. This ensures a seamless transition to the new system while maintaining the integrity of historical data.

• Action Required for Updating Old Orders: Users interested in applying the new cost framework to historical orders are encouraged to reach out to the dema team for assistance.

1. Enhanced Table Descriptions in Reports: Now, when you hover over dimensions and metrics within report tables, a description will appear, providing clearer insights into the data you're analyzing.

2. Bug Fix: Filtered Metrics: We've addressed and fixed an issue where filtered metrics were not being removed as expected.

3. Improved Default Metric Ordering: The default order of metrics in tables has been adjusted for better readability and to be aligned with the dropdown order of metrics.

4. Donut Chart Tooltip Adjustment: We've removed the compare value from the tooltip in donut charts on the marketing dashboard.

We're excited to announce a new update that enhances how you can manage your team on our platform.

Easier Member Invitations: You can now invite members to your team through the user menu located in the upper right-hand corner of the platform. Simply send an invite by entering their email address, and they'll receive an invitation to join with instructions for setting their own password.

Defined Roles for Better Control: To help you manage your team's access and responsibilities more effectively, we've introduced two distinct roles:

• Admin: Has the authority to update all settings, including manual inputs and integrations.

• Member: Can view all settings but does not have the permission to make changes.

Password Reset Made Simple: If you ever forget your password, you can easily reset it directly from the login page or your profile page, ensuring continuous access to the platform.

To provide you with real-time insights into our platform's performance, we've launched a system status page at status.dema.ai. Here, you can monitor the current status of our systems, including tracking, tag management, API, and the web application itself. Additionally, the page offers a log of historical issues for complete transparency.