A reasoning engine built for commerce
Ask any question about your business and get answers grounded in your actual commerce data. The agent builds analyses, applies profit logic, and acts on what it finds.
Why did CM3 drop in Sweden last week?
Why did contribution margin drop in the Nordics last week?
Trusted by leading commerce brands
Trusted by leading commerce brands
How it works
Not a chatbot. A reasoning engine.
The agent understands your commerce data model, applies your strategic priorities, and builds reusable workflows so every analysis is grounded, consistent, and fast.
Grounded in your commerce data
Reasons across orders, products, customers, channels, inventory, costs, and store sales. Every answer traces back to real data, online and offline.
Skills that encode your logic
Turn any validated analysis into a reusable Skill. The agent remembers how your business works.
From answers to actions
Push exclusions to ad platforms, create segments, generate reports, and act on what you learn without switching tools.
Use cases
One agent for every question
From profit diagnostics to creative production, the agent reasons across your full commerce data to answer any question.
Ask about margin changes...
“With Dema Agent, what took two people three to four months now runs in a single command. We built 20 skills in three weeks without writing a line of code.”
Under the hood
No SQL. No dashboards. Just an API call.
The agent writes code that fetches data from Dema's unified commerce layer (orders, spend, margins, inventory) through a clean API. It plans multi-step analyses, joins the right data, and applies your business logic automatically.
data points analyzed every day across commerce brands
Skills
From one-off questions to encoded operating logic
Any validated analysis becomes a reusable Skill, a saved workflow the agent runs consistently every time. Your team gets institutional memory, and the agent stays fast as complexity grows.
Ask about margin performance...
“Dema's Agent is truly mind-blowing. We struggled to get AI to understand our data structures and metrics, but Dema worked perfectly right out of the box. It's the first tool that truly understands our data from the very first prompt!”
Connected to measurement
Reasons across MMM, incrementality experiments, and attribution, not just platform-reported ROAS. Every recommendation is grounded in causal measurement.
Multi-step reasoning
Complex analyses completed in seconds. The agent plans, queries, transforms, and synthesizes across data sources in a single conversation.
From insight to action
Push exclusions to ad platforms, build audience segments, generate reports, and export datasets. Act on what you learn without switching tools.
Customization
Configure the agent to work like your best analyst
Encode strategic priorities, save reusable workflows, and connect your existing tools so the agent adapts to how your team actually operates.
Encode priorities like 'prioritize profit over revenue'. The agent respects guardrails across every analysis.
Prioritize profit over revenue in all analyses. Always report CM3, not CM2. Focus on Nordic markets first.
Show me weekly trends by default. Include new customer contribution in all reports. Highlight anomalies with a brief explanation.
Browse, run, and manage saved Skills. New team members get institutional knowledge from day one.
Connected to 30+ tools including Shopify, Google, Meta, Klaviyo, and more. The agent reads data and pushes changes through your existing stack.
Prioritize profit over revenue in all analyses. Always report CM3, not CM2. Focus on Nordic markets first.
Show me weekly trends by default. Include new customer contribution in all reports. Highlight anomalies with a brief explanation.
Works with your existing tools
Connect to your ad platforms, analytics tools, inventory systems, and more. Integrations work out of the box with minimal setup.
And dozens more via APIs and direct integrations.
View all integrationsInfrastructure
Enterprise-ready by default
Full data residency control, zero model training on your data, and the latest reasoning models deployed on your terms.
EU & US inference available
Choose where your data is processed. Run model inference and data pipelines on European or US infrastructure, GDPR-ready with full data residency control. Your data never leaves your environment.
Your data is never used to train models
Not by us, not by providers. Dema enforces strict data isolation with full residency control. All processing happens in your chosen region (EU or US) and data never leaves your environment.
OpenAI, Claude, Gemini, and more
We upgrade the underlying reasoning models as new versions ship so the agent keeps getting smarter without any action from your team. You always get the best available performance.
Role-based access, shared Skills, and SSO
Set up once, onboard your whole team. Everyone benefits from shared Skills, audit trails, and institutional knowledge from day one. Granular permissions keep sensitive data locked down.
Ready to go
Pre-built modules for common workflows
Start immediately with modules for channel performance, customer segmentation, and marketing analysis. Each comes with pre-configured Skills, metrics, and starter questions.
Channel & Device Performance
Compare how customers behave across channels and devices to optimize your omnichannel strategy.
Compare traffic quality and conversion rates between mobile and desktop for our top 5 traffic sources
Has our mobile conversion rate changed over the last 6 months, and which channels convert better on mobile?
Customer Segmentation & Retention
Discover behavioral patterns and create actionable segments for targeting and retention.
Show me a cohort retention analysis for customers acquired in the last 4 months – how well are we retaining them?
Out of customers who placed their first order six months ago, what percentage placed another order within 90 days?
Marketing Performance & Attribution
Understand which channels drive profitable growth and how attribution impacts your decisions.
What’s our epROAS by channel for last month compared to the same period last year?
Show me new customer acquisition cost trends week-over-week for the last 8 weeks
Getting started
Live in days, not months
Connect your data, ask your first question, and encode your first workflow, all in the same week.
Connect your data
Plug in Shopify, Google Ads, Meta, and your other tools. Dema unifies everything into a commerce-native data model automatically.
Ask your first question
Type a question in plain language. The agent plans the analysis, joins the right data, and delivers an answer in seconds.
Create your first Skill
Turn any validated analysis into a reusable Skill that runs consistently, building institutional memory from day one.
Customer stories
Trusted by category leaders
Frequently asked questions
ChatGPT has no access to your orders, returns, inventory, or spend — and BI tools require you to build queries and dashboards manually. The Dema Agent sits on a commerce-native data model that understands your business structure. It plans multi-step analyses, joins the right data, applies profit and attribution logic, and delivers answers in seconds.
Skills are reusable workflows that encode validated analysis logic — like a margin diagnostic or stockout detector — so the same steps run consistently every time. Instructions are strategic priorities (e.g. ‘prioritize profit over revenue’) that the agent respects across every analysis. Together they keep the agent fast and consistent as complexity grows.
Dema integrates directly with your commerce stack — Google Ads, Meta, TikTok, Shopify, GA4, Klaviyo, and more. The platform unifies marketing, orders, returns, inventory, and customer data into a single semantic layer the agent can query in real time.
The agent has access to Dema’s full measurement stack: Marketing Mix Modeling for continuous optimization, incrementality testing for causal proof, and attribution data. Every recommendation is grounded in actual measured impact — not platform-reported ROAS.
Both. The agent can push campaign exclusions to Google, Meta, and TikTok, create audience segments, generate reports, and export datasets — all from the conversation. It goes from insight to execution without switching tools.
Yes. Dema is GDPR-ready with full data residency control. Your data is never used to train models, never leaves your chosen region, and all queries are processed in isolated, encrypted sessions.
Most teams are up and running within a day. Connect your data sources and the agent starts reasoning across your commerce data immediately. Pre-built modules help you get value from day one.