Dema. The agentic OS for commerce.
Bring your data, daily decisions, and measurement into one place so every team can act with confidence.
Claude Opus 4.8
AI agents can make mistakes. Please review the results.
Profit Pilot/May plan — where to invest for more profit
Recommended plan — May 2026
Projected weekly profit lift
+€19.5k
Across 3 moves · ~€1M annual lift if approved
By market
DE +€9.8k
US +€5.4k
SE +€4.3k
Suggested moves
Spend €6k/wk more in Germany
+€9.8k profit
German customers are worth 39% more than average — push more into Meta and Google.
Cut US Meta spend until refunds settle
€5.4k saved
Outerwear refunds spiked from 4.2% to 6.3% and are eating into profit.
Hold Sweden Google spend steady
€4.3k locked in
The forecast usually undershoots Sweden by ~16% — leave headroom for the upside.
Two markets are outperforming and one needs to pause until refunds settle. Sweden, US and Germany drive 68% of May's profit.
Annual profit projection (top 5 markets)
| Market | New customers/wk | Profit per customer | Annual profit |
|---|---|---|---|
US | 612 | 1,520 SEK | 930k SEK |
SEForecast usually undershoots — treat as floor | 784 | 1,180 SEK | 925k SEK |
DE | 438 | 1,640 SEK | 718k SEK |
GB | 362 | 1,410 SEK | 510k SEK |
FR | 276 | 1,290 SEK | 356k SEK |
Based on May's new customers vs. the last 9 months. Returning customers add another ~52.9M SEK profit over the next 12 months on top of these moves.
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Claude Opus 4.8
AI agents can make mistakes. Please review the results.
Agentic workspace
Chat. Schedule. Build. Approve.
Your team can ask questions, monitor risks, create working tools, and approve actions from one workspace. Agents bring the right context forward so decisions move faster and stay under control.
Why did CM3 drop in Sweden?
Diagnose contribution-margin shifts across markets with returns and spend baked in.
Query
Stockout detector
Cross-reference forecasts with active ads and suggest exclusions before spend leaks.
Skill
Weekly meeting agenda
Auto-built brief on stock risks, UGC candidates, and budget calls for Monday standup.
Nano app
Compare Google vs Meta ROAS
Side-by-side platform performance per market with YoY shifts and incrementality.
Query
Creative fatigue scan
Flag ads with declining CTR over 14 days and surface refresh candidates.
Skill
Product creatives swiper
Tinder-style approval queue for new product creatives — pass or pause in seconds.
Nano app
New customer cohort
Segment first-time buyers by channel and compute 90-day LTV automatically.
Skill
Show CAC trends by channel
Track customer acquisition cost over time across paid channels with anomaly hints.
Query
Budget rebalancer
Shift spend toward top-performing channels when CM3 drops below target.
Skill
Approval queue
Stop for human sign-off on budget shifts, markdowns, and audience changes.
Nano app
“Dema's platform allowed us to turn data into action and maximize both revenue and profitability.”
Robin Mostacero
CEO, Aim'n
“Dema has given us the clarity and control we needed to scale profitably across inventory, marketing, and product strategy.”
Jorge de Castro
COO, Mikuta
Outcomes
Run by category leaders.
Commerce teams use Dema to lower acquisition costs, protect margin, and move faster.
Nano apps
Small tools that move teams faster.
Customers use Dema to turn recurring decisions into focused nano apps and skills. The value is speed: teams get the right context, make the call, and keep moving while the opportunity is still open.
Agentic data layer
One trusted view of how the business is performing.
Dema brings orders, ads, returns, costs, inventory, and store sales together so teams can see what is actually driving profit. Every answer, workflow, and recommendation starts from the same reliable business context.
Commerce data model
The unified schema the agent uses to reason across all connected sources. Metrics are auto-mapped or manually configured.
MetricSourceTypeStatusOrdersShopifyIntegerMappedAd SpendGoogle Ads, MetaCurrencyMappedROASComputedRatioMappedImpressionsGoogle Ads, MetaIntegerMappedContribution Margin 3Shopify + CostsCurrencyMappedNew Customer RevenueShopifyCurrencyUnmappedSessionsGA4IntegerUnmapped
Metrics
Ready from day one.
Profit, stock, customer, and marketing metrics live in the model the moment you connect — no modeling sprint required.
Connections
Wired into your stack.
Built-in connectors for Shopify, ad platforms, warehouses, and the rest of the systems your team already uses.
Governance
One source of truth.
Shared definitions and access controls so every team works from the same numbers, no matter where they sit.
Unified measurement
Know which investments are really moving the business.
Dema combines marketing mix modeling, incrementality tests, and attribution in the same view of profit. Teams can compare channels, markets, and budget moves with evidence they can explain.
See where the next unit of spend is likely to create the most profit. Compare channels, markets, and budget moves side by side before committing.
Run incrementality tests and feed the results back into planning, so you keep funding the channels that genuinely move the business — not the ones that only look good in last-click attribution.
Decompose week-over-week shifts in sales, profit, CAC, and retention so the team can point to the actual causes behind the numbers instead of guessing.
Why Dema
What only Dema does.
A business view built for commerce.
Profit, stock, customers, campaigns, returns, and stores come together in one model, so teams can see the full picture before making decisions.
Playbooks that improve as more teams use Dema.
Useful patterns, benchmarks, and nano apps become available as they prove valuable across the customer base, helping your team move faster.
Measurement connected to everyday decisions.
Marketing mix modeling, incrementality, and attribution sit next to the same profit data your team uses for planning, reporting, and action.
A customer team that knows commerce.
Industry-experienced specialists guide onboarding, help define the right goals, and support your team as Dema becomes part of daily work.
A platform wired into every system your team uses.
Dema connects to Shopify, Google, Meta, TikTok, Klaviyo, your ERP, and your warehouse so teams can turn insight into action in familiar tools.