Dema connects your commerce data, keeps it correct, and puts your team and agents to work on the decisions that drive profit — every day.
AI agents can make mistakes. Please review the results.
Turning commerce data into decisions for category-defining brands
From months to one command
“What took two people three to four months now runs in a single command. We built 20 workflows in three weeks without writing a line of code.”
Tom Everson
Digital Director, Tatti Lashes
1 013 013
AI actions this month
More than one million AI actions run in Dema every month, from brands like Acne Studios, Axel Arigato, and Represent.
+40%
Profit growth
Brands using Dema agents grew profit by 40% year over year, on average.
Your commerce data, connected and modeled in one place.
How do margins compare by product?
Henley leads at 62%.
Gross margin
Ask a question. Get an answer grounded in your data.
Monday trading report
Delivered to SlackSell-through planner
Agents handle recurring work. Apps give your team the tools.
Working in the background
You describe the job. Dema brings back the work, ready for your next move.
Prepare next week's budget moves where profit is incremental, and send them for approval.
Spend, contribution margin, and returns by channel and market · last 28 days
Diminishing-returns curves per channel · profit-optimal split for next week
Max ±20% per move, never against low stock cover
Apps
Planners, review queues, dashboards that act — full applications on live commercial data, shared with the team and adjusted in chat. Three real builds below.
Build a trading dashboard for the weekly meeting with revenue, margin, and stock risks by market.
Weekly Trading Dashboard
Live modeled data · Refreshes every morning
Contribution profit
ActualForecastStock risk by market
3 flaggedMeasurement
Find the spend that maximizes contribution after media costs, for each channel.
Modeled profit · CM3
Meta
Google AdsTikTok“Since we started using Dema, we can optimize our budgets for the most profitable growth in real time.”
Sebastian Öhrn
Founder, MyrqvistWhy it works
Shared data, definitions and tools for every answer, agent and app.
Define once. Use across every answer and workflow.
After costs. After advertising.
Share the work. Set who can change it.
Instructions, code and references. One reusable command.
weekly-margin-reviewRun this for Sweden.
Commerce and marketing, connected in one model.
Built by the team, without writing code.
Orders, inventory, returns, marketing and omnichannel data connect once and stay maintained. Nobody on your team owns the pipeline.
Give your team the capabilities to move faster, with the controls to make them part of everyday operations.
Inference and pipelines in the region you choose.
Your data is never used to train models.
Scoped permissions. Approval before the actions you choose.
New reasoning models. No migration for your team.
Ask, automate, build
A question, a recurring job, or a tool your team needs.
Why did contribution margin fall last week, and which products and markets drove it?
Answer with 3 charts
Prepare next week's budget moves where profit is incremental, and send them for approval.
Budget moves with evidence, waiting for sign-off
Build a monthly controlling workspace with margin bridges from revenue down to contribution profit.
Live workspace — revenue to contribution profit
Compare reported ROAS with modeled incremental return for every channel last month.
Reported vs incremental, every channel side by side
Rebuild our RFM segments every Sunday on contribution margin — not revenue — and sync them to Klaviyo.
Segments rebuilt on margin, synced overnight
Build an app that finds high-margin products with low sell-through and generates ad creative variants for them, queued to Meta as paused drafts.
Live generator — high-margin laggards get new creative
Which products convert well but never get seen? Rank them by the revenue we would gain moving them up the page.
Buried converters ranked by revenue upside
Watch coupon sites for our voucher codes. When one leaks, quantify the weekly margin exposure and alert #commercial.
Leaked codes caught with the margin exposure sized
Build a merchandising app where we weight margin, sell-through, and traffic per market — and push approved page rankings to Shopify.
Live studio — approved rankings push to Shopify
Incrementality tests revealed profitable headroom on Google.
Read the story
-10%
Customer acquisition cost
2x
Sales and gross profit
83%
Contribution margin increase
6x
Faster weekly reporting
One commercial foundation
Your data, your team, and your agents.
Built to work together.
Build with Dema.
Henley
Chino
Tee
Field overshirt
TikTok prospecting