Know what drives profit. Rethink what doesn't.
Marketing analytics that unlock your next level
Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
See the full picture
Forget ROAS. Track net profit, payback periods, and contribution margin across every campaign, SKU, and channel.
See what your ROAS isn’t telling you.
Dema shows you the real outcome of every campaign by focusing on contribution, not just spend and return. You’ll know exactly where margin is made and where it’s lost.
Monitor true marketing efficiency across all channels
Track net profit and payback, not just top-line revenue
Analyse performance by SKU, category, or region
Reallocate budget with clarity, not guesswork
Plan forward, not backwards.
Stop reacting to lagging metrics. Dema models what your budget will return, before you commit - using your own data, product mix, and market dynamics.
Forecast CAC, margin, and profitability by channel
Predict lift and payback with real accuracy
Model budget shifts across platforms in real time
De-risk planning and unlock bigger, smarter bets
Tie performance to what actually sells.
Dema links every campaign back to product-level outcomes like sell-through, LTV, and stock velocity - so you can optimise what matters most.
Connect paid performance to inventory, LTV, and margin
Spot underperforming SKUs before they become sunk cost
Maximise exposure for high-performing products
Align media and merchandising to hit commercial targets
Join the world's leading commerce companies
Experience the difference our platform can make for your business
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