Case: Ridestore
How Ridestore scaled smarter with Dema
Ridestore puts their energy into perfecting ski apparel, driven by feedback from their customers on the slopes. But building advanced e-commerce analytics? That’s where Dema comes in. This case study explores how our partnership delivers game-changing insights, empowering Ridestore to scale and innovate effortlessly.
-10%
Lower CAC
17%
Gross Margin 3 growth
30%
Bottom line growth
Objective
Good news for profitability
Ridestore wanted to scale their ecommerce operations with increasing profitability and agility. With their diverse customer base and seasonal demand spikes, they faced:
- Difficulty predicting inventory needs
- Inefficient marketing spend without clear ROI tracking
- Limited visibility into real-time sales trends
They needed a solution that delivered precision and empowered their team to act confidently.
Solution
Actionable insights powered by Dema
By integrating Dema, Ridestore gained a unified platform to make data-driven decisions. Key outcomes included:
- ai-driven inventory predictions: avoided overstock and stockouts, saving costs and ensuring product availability
- precise attribution: identified top-performing campaigns, reallocating budgets for maximum impact
- real-time dashboards: enabled faster decision-making with a full view of sales, inventory, and marketing data
"Our collaboration has been nothing short of a revolution. Dema’s solution is now the beating heart of our operation and we‘ll keep evolving and growing together.”
Elin Glommen, CEO
Results
Quantifiable results
- 10% reduction in marketing spend
- 10% lower customer acquisition costs (CAC)
+ 6% increase in sales (vs. expectations)
+ 17% growth in net gross margin 3
- Fewer human hours spent on manual tasks
- Reduced overproduction thanks to precise demand predictions
Smarter marketing, stronger returns
By shifting to epROAS-driven marketing strategies, Ridestore cut marketing costs by double digits while exceeding sales expectations. This approach allowed the team to allocate budgets more efficiently, driving higher profits with less spend.
Sustainability meets strategy
Dema's demand prediction tools empowered Ridestore to align business growth with environmental responsibility. By minimizing overproduction and waste, they not only met customer demand more effectively but also advanced their sustainability goals—a win for the planet and their bottom line.
Introduction to the key metrics mentioned in this case study
epROAS
One of the most important KPIs for Ridestore in Dema's platform is the epROAS, which measures the profit return on their ad spend. By monitoring that metric closely by market, Ridestore can effectively allocate spend where they know they have the most profitable return on each marketing dollar spent.
Net Gross Profit 3
The absolute profit metric for commercial organizations in e-commerce. Following NGP3 accurately and updated, connected with all your other data, is a comparative advantage, enabling Ridestore to work smarter and faster.
Ready to transform your ecommerce business?
FAQ