Transforming Black Friday: How Aim’n Boosted Profitability and Margins

• Aim'n's key focus was to avoid stockouts, minimize overstock risks, and boost gross profit—all while delivering a seamless and exceptional customer experience during the busiest shopping season of the year.

• Smarter inventory management: Real-time demand forecasting ensured top-selling items stayed in stock while avoiding excess inventory on lower-performing products.
• Profit-driven decision-making: Detailed analytics revealed high-margin products, enabling Aim’n to focus on profitability.
• Operational efficiencies: Streamlined processes minimized unnecessary costs, freeing up resources for growth.

Thanks to Demas real-time, product-level insights, Aim’n redefined their Black Friday strategy. By unlocking profitability data and performance metrics at a granular level, Aim’n disrupted the way they approached Meta Ads. Instead of risking campaign performance by triggering a learning phase, they kept ad account changes minimal—preserving optimization throughout the peak season. With Dema’s insights, Aim’n took full control of their feed, spotlighting high-performing, high-margin products. Strategic updates to their website further amplified results, creating a seamless shopping journey that converted more customers while boosting profitability.

Strategic inventory and product decisions led to significant profit growth.

Dema's actionable insights helped Aim’n reduce waste and focus on their most valuable revenue drivers.

Enhanced customer targeting and optimized campaigns drove higher sales volume.