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See how every channel, touchpoint, and dollar drives results.

Data-driven attribution built for ecommerce

Trusted by ecom teams at Europe's leading companies

Understand what truly drives conversions

Go beyond basic models with AI-powered attribution.

Invest where it matters most with AI powered attribution

Dema’s AI-driven attribution reveals how your marketing channels and customer touchpoints interact, clearly indicating where to invest your budget for maximum return. Say goodbye to guesswork and hello to strategic clarity.

Clearly see how each marketing channel contributes to your success

AI-powered insights that pinpoint optimal budget allocation

Maximize your marketing ROI through precise investments

Achieve clarity and confidence in every budgeting decision

Spend wisely, grow faster

AI-powered attribution that guides you to smarter marketing decisions and ensuring every dollar counts.

Handle incomplete data with flexible tracking and precise attribution

Dema automatically organizes and maps your traffic data, delivering precise attribution insights. And when UTM-tags are incomplete or inconsistent, there is more or less always a solution to the problem. Get accurate, actionable insights no matter how messy your data might be.

Automatic mapping and grouping of traffic sources

Accurate attribution despite incomplete or misused tags

Effortlessly clean up and clarify your marketing data

Trustworthy attribution even when data isn’t perfect

Clear insights from any data

Get accurate attribution effortlessly ensuring reliable insights and smarter budget decisions.

Unlock the future of attribution with unified measurement

Last-click and linear models miss critical insights. Dema’s Unified Measurement approach triangulates Multi-Touch Attribution, Incrementality Testing, and Marketing Mix Modeling (MMM) to deliver the full picture - driving clarity and empowering smarter decisions.

Combine attribution, incrementality, and MMM to achieve complete clarity

See beyond basic attribution to understand true marketing impact

Allocate budgets precisely to maximize return on investment

Understand cross-channel interactions and measure incremental lift

Move beyond basic attribution

Unified Measurement ensures you see every angle clearly so you can be sure that your budget decisions are never mislead again.

Join the world's leading commerce companies

Experience the difference our platform can make for your business