Start with contribution.
Use margin and profit measures alongside sales performance.
What you keep
€20,000Contribution after advertising
Product feed management
The right products.
In the right campaigns.
Build product sets from margin, stock and demand. Keep labels and tags connected to the rules, then sync them to the platforms where you advertise and sell.
A feed that knows your numbers
4 / 8
products match
margin ≥ 30%
42%
35%
24%
18%
38%
12%
45%
21%
Ready for your feeds.Used by the teams at
Give the feed more context
A bestseller isn’t
always the best bet.
A product can sell well and still leave little contribution. Another can have healthy margins but too little stock to support more spend.
Put margin, availability and predicted sell-through into the decision about which products enter each set.
Stock changes the decision
Linen polo8 weeksOat knit3 weeksBoxy tee1 weekCompare demand with what’s actually available.
Show your logic
Set the rule.
Let the set follow.
Combine metrics and dimensions to define the products you want. Review the matches, then use the set in a feed or report.
As new data arrives, products enter or leave according to the rule. Try a few simple examples here.
Build a product set
Matching ruleContribution margin ≥ 30%
ProductMarginCover
Linen polo42%9wOat knit35%5wBoxy tee24%2wField overshirt18%10wTwill chino38%7w3 matching productsMembership follows the rule as data changes.
From a useful insight to a usable feed
Built on more than yesterday’s revenue.
Bring the commercial measures behind the product into your feed decisions.
Look ahead to sell-through.
Use demand forecasts and stock cover to surface products that need attention.
Actuals meet what comes next
Next 6 weeksForecasts alongside historical performance
Forecast begins
HistoricalForecast
ActualForecast
Keep a clear definition.
Use the same metrics that power your reports and analysis.
Contribution
After costs. After advertising.
Net revenue€100,000
- Product costs
- − €40,000
- Operations
- − €15,000
- Ad spend
- − €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
Follow the product’s journey.
Use engagement, orders and other available measures in segmentation.
Follow demand into the order
Black Wool HenleyProduct page · Last 7 days
Product views1,000
Added to cart240
Orders80
Connect product engagement with stock, sales and profit.
Close the distance to action
One product set.
Ready for your stack.
Map a set to a custom label in Google Shopping or Meta Catalog, or apply it as a product tag in Shopify.
Keep the reporting logic and feed membership together, with scheduled or on-demand synchronization.
Explore the connectionsOne set. Connected destinations.
Product setHigh margin, high cover
Google Shoppingcustom_label_2Meta Catalogcustom_label_2ShopifyProduct tagChoose the mapping. Keep membership tied to the rules.
Trusted by category leaders.
“Dema has been a game-changer for our brand. It's given us the clarity and control we needed to scale profitably, ensuring we make the right decisions across inventory, marketing, and product strategy.”
Jorge de Castro
COO
Questions
Get the rules right.
Any metric or dimension available in Dema, including margin, impressions, clicks, sell-through, stock levels, order count, LTV, and more. Rules combine metrics with operators (greater than, less than, between, top N) to match products or customers.
Each product set can be mapped to a custom_label field (0–4) in your Google Shopping or Meta Catalog feed, or applied as a product tag directly in Shopify. When a product matches your rules, the label is applied automatically. Changes sync daily or on-demand.
Yes. Customer sets use the same rule-based approach but with customer-level metrics: purchase frequency, LTV, return rate, acquisition source, and cohort data. Export customer lists for targeting or use them to filter dashboards.
Yes. As new data flows in, products and customers are re-evaluated against your rules. A product that drops below a margin threshold exits the set automatically. No manual cleanup.
Bring one commercial job
Give your feeds a better set of signals.
Build with Dema.