🚀 New Feature: Redesigned Marketing Mix Modeling (MMM)

What's New?

We've completely redesigned our MMM capabilities to give you unprecedented control and insight into your marketing performance.

Key Features:

• Flexible Optimization Objectives - Customize goals beyond profit

• Multiple Configuration Management - Create, save, and switch between different MMM setups

• Scale Your Analysis - Handle complex multi-market, multi-channel scenarios with ease

Enhanced Understanding with Adstock Curves

New Adstock Visualization makes it easier than ever to understand the lingering effects of your advertising spend. See exactly how your campaigns continue to drive impact long after they end.

This redesign transforms MMM from a static analysis tool into a dynamic optimization engine for your marketing strategy.

🚀 New Feature: Starter Questions for Instant Agent Analysis

What's New?

• Pre-built analysis templates to jumpstart your data exploration

• Six ready-to-use question categories covering key business metrics

• One-click insights - no more staring at blank screens wondering where to start