Changelog

We are excited to announce that our Marketing Mix Modeling (MMM) tool is now officially part of our platform offering! This comprehensive feature empowers you to optimize your marketing strategy through three key sections:

1. Analyze Historical Performance: Dive deep into your marketing data with our week-by-week performance analysis. Leverage detailed saturation curves to pinpoint where you may have overspent or underspent, and gain a clearer understanding of how to allocate your marketing budget more effectively.

2. Historical Insights for Missed Opportunities: Understand the effectiveness of your marketing efforts over time. Our historical view provides an in-depth analysis of missed opportunities, allowing you to identify periods of underperformance and adjust your strategy accordingly.

3. Future Scenario Creator: Plan ahead with confidence using our future scenario creator. This tool enables you to simulate different budget allocations across upcoming weeks, helping you to find the optimal distribution of your marketing spend for maximum ROI.

Our MMM tool is designed to provide actionable insights that go beyond basic attribution models, allowing you to make data-driven decisions and unlock the full potential of your marketing investments. If you’re interested in accessing this feature, please contact our team to learn more about how you can add it to your plan.