Changelog

Incrementality testing

Most marketing analytics show what you spent and what you got. But do they really tell you what made the difference?

With our new Incrementality Tests, you can:

• Measure the true impact of your campaigns

• Optimize ad spend based on what actually drives conversions

• Gain control of attribution with clear, science-backed insights

Curious about how incrementality fits into your marketing strategy?
Get in touch and we’ll show you how it works!

Customer segmentation

Say hello to dynamic segmentation based on real user behavior.
Now you can:

• Optimize your CRM flows with tailored targeting

• Analyze performance across key customer cohorts

• Make smarter decisions based on real-time segments

Want to see it in action?

Tap export in your report, select Customer segmentation in the dropdown, and start build your dynamic cohorts.