Changelog

We are pleased to announce that the most requested feature - "New vs Returning Customer" dimension is live.

The dimensions can be found in the platform, under "Order" dimensions and we have added two different alternatives:

• New vs Returning Customer

  • Categorizes customers as either "new" or "returning". A customer is classified as "new" if it is the first order associated with that specific customer ID. Otherwise, they are classified as "returning".

• New vs Returning Customer (30 days):

  • Categorizes customers as either "new" or "returning". A customer is classified as "new" if it is an order placed within 30 days of their first-ever order with that specific customer ID. Otherwise, they are classified as "returning". This is to easier prevent customers that place a second order due to a return gets classified as a new customer.

You can also use these dimensions as filters, e.g. filter out all sales coming from new customers.