Real-Time Webhook Integration for Shopify, Commercetools, and Centra
We are excited to announce that we are now live with real-time webhook data for Shopify, Commercetools, and Centra. This means we can fetch order data directly from these platforms as soon as the order is placed, without having to rely solely on tracking data. While tracking is still used for all other site events, this direct integration provides several key benefits:
Enhanced Data Accuracy: Orders received through tracking will be enriched with data directly from the ecommerce platforms, allowing us to connect the order to the session in tracking. This ensures accurate attribution and minimizes the risk of missing orders due to tracking issues, such as misconfigured scripts.
Comprehensive Order Information: The webhook data includes detailed information such as original prices, discounts, and shipping providers, which may not always be captured through traditional tracking methods. This additional data helps us provide more granular insights and accurate profitability calculations.
Improved Daily Sales Reporting: Historically, orders missed in tracking due to factors like ad blockers were backfilled the next day, which sometimes caused daily sales figures to appear lower than they actually were. With real-time webhooks, we now capture all orders as they occur, providing a more accurate and up-to-date view of daily sales performance.
This integration significantly improves data reliability and depth, making it easier for you to monitor and optimize your ecommerce performance in real-time. If you haven’t already activated, please reach out to our customer success team to get started.