Incrementality testing for modern commerce
Pinpoint, measure, and amplify the true drivers of growth with tests that are both designed, executed and analyzed by Dema.
Trusted by some of Europe's leading companies
Designed for ecommerce,
built for incremental growth
Go beyond basic attribution with insights helping you grow your brand and bottom line.
Unlock hidden revenue potential
Every campaign holds untapped opportunity. Dema’s incrementality testing shows you which tactics actually boost sales, ensuring no marketing dollar is wasted.
Measure true uplift
Dema designs the test and control areas of the geo lift test and applies it to your marketing campaigns in the ad platforms. In that way, Dema assures that your tests are carried out in the best way possible - maximizing insights and trust in the process.
Understanding builds trust, and trust enables actions
Our platform is made to democratize the insights previously only achievable for the top 1%. Therefore, you will find trust-building and educational graphs showing you the results of the tests. For example, you can follow the two groups' performance day-by-day throughout the test.
Every test teaches you something
Insufficient insights and legacy tools shouldn’t hold back brands. With Dema’s incrementality testing, you see precisely where to double down—because clarity is the key to sustainable success.
Ready to unlock the full potential of Incrementality testing?