Data-driven attribution built for ecommerce
See how every channel, touchpoint, and dollar drives results.
Trusted by ecom teams at Europe's leading companies
Understand what truly drives conversions
Go beyond basic models with AI-powered attribution.
Attribution backed by AI
Dema’s AI-powered model tracks how channels and touchpoints interact, showing you where to allocate your budget for maximum impact.
Flexible tracking for messy data
Dema maps and groups traffic automatically, ensuring precise attribution—even with incomplete or misused tags.
The future of attribution
Last-click and linear models miss the bigger picture. Dema’s advanced attribution gives credit where it’s due, for better decisions and better results.
Ready to see the full picture?