How Wallism Achieved a 34% Gross Margin 3 Lift

Like many fast-growing e-commerce companies, Wallism faced the challenge of fragmented data, which required significant effort to consolidate and extract insights. To maintain their momentum and focus on action over data engineering, they needed a solution that delivered real-time, actionable insights—especially during high-stakes periods like Black Friday.

Centralized all commercial data into one accessible hub, from reporting and analytics to business intelligence.

Optimized marketing budget allocation across markets in real-time, driving profitable growth.

Gained actionable product insights, identifying which products to prioritize across marketing and onsite efforts using advanced metrics beyond top-line sales.

Dema empowered Wallism with unified data, fostering alignment and smarter, faster decisions. Real-time insights enabled them to adapt marketing and product strategies, continuing to drive rapid growth and enhancing focus on what mattered most.

With the help of Dema, Wallism were able to deliver exceptional results during the Black Friday period:

- Gross Margin 3 increased by 34%

- AOV increased by 15%

All of this was achieved while sustaining Wallism’s impressive growth trajectory.