Dema Measurement Session, Oct 24th
Understand how modern marketing measurement strategies within e-commerce and D2C transform goals from ambition to reality.
Triangulation
Learn how to integrate Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing to gain a 360 view of your marketing performance. Understand how modern marketing measurement strategies within e-commerce and D2C transform goals from ambition to reality.
The Measurement Renaissance
Understand how privacy regulations, channel complexity, increased competition, and a focus on incrementality change the measurement game.
Insight, Action!
Look behind the scenes and see how Dema's clients are operationalizing measurement tools to aid tactical and strategic decisions.
Oct 24th
11.30-13.00
DEMA office
Birger Jarlsgatan 7
Stockholm
Request a spot
Increasingly complex consumer journeys make it difficult to relate marketing investments to conversions. How should ecoms tackle this challenge, and why should they view marketing as an investment rather than a cost? Join us for lunch session at Dema's office. Birger Jarlsgatan 7, Stockholm. The seats are limited. We will confirm your attendance.
Speakers
Jessika
Ten years of MMM experience with a background in Data Science. Has helped some of the largest FMCG and retail brands in the Nordics to optimize their marketing strategies.
Kavjan
Kavjan has over 10 years of experience in scaling e-commerce from roles at Meta and Google and as a digital agency leader. He has worked with growth for all sorts of brands by leveraging his expertise in digital marketing, data strategy, and operational efficiency.
WHY THIS MATTERS
of marketers report that ROAS is the most important metric for the C-suite
of marketers say their business lacks data and analytics skills
MMM is more common in the US vs EMEA
improved results from brands investing into measurement