Dema revolutionizes traditional analytics and BI by transforming commerce data into precise, actionable insights. Enabling your team to act faster and make data-driven decisions, from marketing to inventory.
Master your profitability in realtime
Our platform analyzes your operations in realtime, empowering you to make faster, smarter decisions with precision.
See how you get in controlOur platform analyzes your operations in realtime, empowering you to make faster, smarter decisions with precision.
See how you get in control
Smarter budget allocation for maximum profitability
Dema's Profit Marketing Mix Modeling is designed to maximize profitable growth by optimizing marketing spend and accurately attributing revenue and costs across different channels.
Learn how we improve your budget allocationDema's Profit Marketing Mix Modeling is designed to maximize profitable growth by optimizing marketing spend and accurately attributing revenue and costs across different channels.
Learn how we improve your budget allocation
AI-Powered realtime predictions
Our AI Prediction Models let you act faster to always improve the trajectory
Learn more about our prediction modelsOur AI Prediction Models let you act faster to always improve the trajectory
Learn more about our prediction models
"Our collaboration has been nothing short of a revolution. Dema’s solution is now the beating heart of our operation, and we‘ll keep evolving and growing together."
Ridestore
Plug and play
Our platform is a user-friendly no-code tool, allowing you to set it up lightning-fast. No tech skills required — connecting to e-commerce platforms is a breeze.
Realtime Data
We process live commercial data for detailed profit insights on products, marketing, and customers, empowering businesses to make smarter decisions in realtime.
Predictive Analytics
Dema uses AI and machine learning to forecast revenue, profit, customer value, inventory, and marketing spend. Plan your future with precision.
Elevate your e-commerce game with Dema's seamless app integrations. Effortlessly connect with external tools from other marketing and e-commerce platforms to streamline operations and boost growth. Below are some of the sources we connect with.
Marketing Platforms
Google Ads
TikTok for Business
Meta Ads
We will continously be adding more connectors as we go along.
E-commerce Platforms
Commercetools
Shopify
Centra
Missing a platform to connect with? Get in touch for the latest updates.
Databases
Snowflake
Bigquery
We continuously build more connectors
Their cutting-edge AI models will analyze your data and provide you with actionable insights in record time
Wired UK
Meet the founders: Marcus Tagesson, David Feldell and Henrik Hoffman
Being experienced e-commerce pioneers ourselves, we knew that we needed to go deeper to make a difference. Therefore we created Dema, an AI-driven analytics tool delivering deep insights and game-changing predictions.
The metrics that truly matter are unreachable for most companies. Unlocking the full scope of your data demands vast resources and a skilled workforce, resources typically reserved for the giants of the industry. Here's where we make a difference.
We’re on a mission to empower better decision-making for the many. We created Dema to make awesome analytics available for all.
Expand your knowledge about e-commerce, data-driven analytics, and how to achieve sustainable and profitable growth.
Marcus Tagesson - 2024-01-30
Mastering the art of marketing budget allocation is more crucial than ever. As someone who scaled a multi-brand e-commerce venture in the 2010s, Dema Co-Founder Marcus has experienced firsthand the provoking task of managing a substantial marketing budget across diverse markets and thousands of products.
Read MoreHenrik Hoffman - 2023-09-12
The importance of Contribution Margins (CM) in e-commerce focuses on three levels of CMs: CM1, CM2, and CM3. CM1 is the initial product margin after returns and discounts, while CM2 includes logistic costs like shipping and customs, which can vary significantly based on product type and destination. CM3 then considers marketing costs, emphasizing the need for real-time, granular tracking and optimization of these costs for a global e-commerce business using tools like Dema's e-commerce analytics platform.
Read More
Henrik Hoffman - 2024-08-08
Enhance your sell-through rate and profitability with strategic performance marketing tactics, such as advanced and agile budget allocation.
Read More
Henrik Hoffman - 2024-07-02
Truly understand Customer Lifetime Value (CLV), its most important aspects, and related strategies to improve your profitable growth.
Read MoreFAQ
Learn more how it works
Let's go deeper and give you more insight into the Dema platform.
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Please let us know if you want to learn more about the value the Dema platform could bring to your business.